Pay per click is a popular online marketing technique that allows advertisers to pay a predetermined amount for every time someone clicks on their ads. This method allows businesses to reach targeted audiences and generate quality leads through a seamless user journey. However, it is important to understand how pay per click advertising works in order to get the most out of your advertising dollars.
The cost of pay per click advertising depends on several factors. The type of publisher and the quality of the advertisement affect the amount advertisers are charged. The higher the quality of the ad, the lower the cost per click. Aside from paying a set amount for each click, advertisers can also conduct A/B tests to test different elements of their ads.